What is Pre - Production ?

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Pre - Production

Pre-production is the work done on a product, especially a film or broadcast program before full-scale production begins.

Elements of video production such as the script, casting, location scouting, equipment and crew, and the shot list all happen during pre-production. Pre-pro is the planning stage. It’s where we get all of the ducks in a row so the rest of the production process is as smooth as gravy.

Having a strong concept is an essential component of a video. But unfortunately, spending the appropriate amount of time in pre-production to nail down the video’s concept is often an overlooked step in the production process. Not on our watch, though!


Elements of Pre - Production

  • Idea - Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.
  • Story - A short story is a piece of prose fiction that can be read in one sitting.
  • Story Board - A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.
  • Animatic - The animatic is a way of closing in on the final result. However, the animatic is still relatively rough in its look but with more details than the storyboard and it is set up as a small film where the many drawings are shown with a few seconds interval so you get a better understanding of whether the story is working or not.
  • Design - Video design has only recently gained recognition as a separate creative field. Prior to this, the responsibilities of video design would often be taken on by a scenic designer or lighting designer.
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